InboxTrace Campaigns · Features
Every InboxTrace Campaigns feature, explained.
Deep-dives into the 32 core capabilities inside InboxTrace Campaigns. Each page covers what it does, how it works, and the use cases it shines in. Built for the 21,000+ businesses already sending through InboxTrace since 2012.
Throughput
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Sending Quotas
Sending quotas live at multiple layers in InboxTrace — per Sending Node, per Package, per User, per Admin, per Campaign, per Drip, per Evergreen. Every quota uses the same hourly / daily / monthly model, every quota accepts -1 for unlimited, and the most-restrictive cap wins at send time. The throughput-discipline layer that keeps reputation, cost, and infrastructure under control.
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Swift Sending
InboxTrace Campaigns connects to every major SMTP gateway and API service, distributes load across as many servers as you operate, runs concurrent worker threads tuned to each mailbox provider, and ships with PowerMTA as a first-class addon. Built for senders who count in millions.
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Sending Nodes
InboxTrace ONE is the recommended ESP — Bridges, dedicated IPs, and Pools, end-to-end inside one vendor. Plus a growing roster of SMTP and API gateways for customers who prefer their existing provider. Per-broadcast rotation, per-node caps, test-before-save, and two-layer auto-recovery — failed nodes drop from the in-flight rotation immediately; a background re-check restores them and auto-resumes paused broadcasts.
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Lifecycle
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Drip Campaigns
Sequential, time-aware lifecycle emails. Build a welcome series, nurture a lead, win back an inactive customer — all on autopilot, all built in minutes.
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Triggers
Event-driven automation. A contact joins a list, hits a segment, or changes a field — InboxTrace fires the action you set, near-real-time, on autopilot.
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Audience
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Contact Management
A three-level data model with first-class custom fields, a 3-step CSV import wizard, bulk operations, and list-level split / merge / copy / export. Built for senders who care about their audience as much as their sends.
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Custom Fields
Custom Profile Fields extend every contact record beyond email — Text, Numeric, Multiline, Checkboxes, Dropdown, Radio, Date. Define a field once, assign it to any list, group fields for clean forms, reference them as %%merge_tags%% across broadcasts, segments, triggers, web forms, and DCT. The audience layer every other feature is built on.
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Segments
Dynamic virtual lists of contacts. Multiple flavours — contacts-based for static traits, stats-based for engagement behaviour. Stack conditions, save the segment, use it everywhere.
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Profile Management
Hosted preference centre on your brand. Subscribers update their own profile fields, choose frequency, opt out of one program without losing the rest. Every field-edit, every frequency change, every partial-unsubscribe flows back into the contact record instantly — no support tickets, no mismatches between what they see and what you see.
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Acquisition
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Lead Generation
Lead generation isn't the form — it's the full path from visitor to confirmed-subscriber to onboarded-customer. InboxTrace Campaigns ties Web Forms (the capture mechanic) to Triggers (the start of the journey), Drip Campaigns (the nurture cadence), and Segmentation (the long-term audience shape). One platform owns the lifecycle from the first click.
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Web Forms
InboxTrace web forms are the entry point of your audience. Embed on any page, capture clean contact data, double opt-in for GDPR compliance, and drop submissions into the same lists your triggers and drip campaigns already run on.
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Content
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Spintax
Spintax rotates text variations per recipient — {{greeting}} resolves to Hello / Hi / Hey / Greetings at random for each send. Two modes: saved tags `{{tag_name}}` defined under Campaigns → Spintax, and inline `[option1|option2]` written directly in the email. Reduces content-fingerprint repetition for cleaner deliverability across large sends.
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Email Templates
InboxTrace ships with a curated Templates Gallery — installable pre-designed templates organised by category (Business, Newsletter, Ecommerce, Invoice, Healthcare, and more). Upload your own custom designs as ZIP packages. Manage availability with two visibility toggles. Pick a template at broadcast creation — HTML Editor or Drag & Drop Builder, your choice. Commercial-licence feature.
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Dynamic Content Tags
Dynamic Content Tags branch content per recipient — [[pricing-block]] resolves to one block for free-tier, another for pro, another for enterprise. Saved DCTs at Campaigns → Dynamic Content Tags handle reusable rule sets; inline [if:field=value]…[endif] conditionals handle quick field checks without a separate definition. The conditional layer that lives between Spintax (rotation) and Custom Fields (substitution).
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Broadcasts
A broadcast in InboxTrace is the email content itself — subject, body, personalization, attachments. Three editors (HTML, drag-and-drop, AI), three personalization syntaxes, one-toggle responsive, built-in spam analyzer.
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Personalization
InboxTrace has four personalization mechanisms — Variables, Spintax, Dynamic Content Tags, and AI Content Tags — plus InboxTrace AI on top. Four syntaxes, four powers, infinite variants from a single template.
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Insights
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Dashboard & Statistics
Real-time counters for sends, deliveries, opens, clicks, bounces, complaints, and unsubscribes — across every campaign, every drip, every trigger, every sending node. The dashboard that's distinct from deep Reporting & Analytics — this is the at-a-glance answer to 'is everything OK?', refreshed live.
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Reporting & Analytics
From the account-wide Dashboard to the per-recipient drill-down across 8 tabs — Summary, Opened, Clicked, Unsubscribed, Bounced, Complaints, Logs, A/B. With bot exclusion, Live mode, and Export Options on every campaign.
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Deliverability
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Bounces & Spam
Multiple systems working together — Bounce Addresses for POP/IMAP fetch, Bounce Rules for SMTP-code classification, Feedback Loops for ISP complaint ingestion. Soft / Hard classification on every bounce. Per-campaign visibility. Auto-suppression downstream.
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Spam Analyzer
Run a client-side spam analysis on every broadcast before it goes out — subject line scan, content structure check, compliance review, spam-trigger-word detection. Get a score, get actionable recommendations, fix issues before they touch a recipient inbox. One button: Analyze Spam Score. Part of the broader deliverability stack that includes DKIM, SPF, bounce processing, and FBL ingestion.
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Sending Domains
Sending Domains is the surface where InboxTrace Campaigns owns the deliverability fundamentals — DKIM keys (512 / 1024 / 2048 / 4096 bits, your choice), SPF guidance, custom tracking subdomains via CNAME, custom bounce subdomains via SPF + MX, automatic List-Unsubscribe with one-click RFC 8058 support. The records you publish; the platform handles the rest.
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Compliance
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Suppression Management
Suppression types (Email, Domain, IP) with Global and Per-list scopes. Auto-suppression from bounces, complaints, and unsubscribes. CSV import, manual add, API and trigger-driven flows. Built for senders who treat compliance as a feature, not a footnote.
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Compliance
CAN-Spam (US), CASL (Canada), and GDPR (EU) framing baked into the platform — automatic List-Unsubscribe (RFC 2369 + RFC 8058 one-click), double opt-in for new subscribers, suppression that honours every opt-out across email / domain / IP, full authentication audit logs, IP + geolocation data handling. The compliance footing under every InboxTrace Campaigns send.
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Account control
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Administrators
Administrators are staff users — your team's accounts with role-scoped privileges, per-admin send-quota caps, 2FA, and a granular permission tree that covers the actions available across the platform. Admins have global data scope when permitted; the role decides what they can do.
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User Packages
Define service-tier Packages once. Assign to Users. Every package controls hourly / daily / monthly send quotas, resource limits (contacts, segments, triggers, evergreen, sending domains, nodes), automation limits, additional email headers, pre-assigned sending infrastructure, force-DKIM / tracking / bounce authentication. The reseller / agency multi-tenant surface inside InboxTrace Campaigns.
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Team & Users
Multi-admin accounts with granular role permissions. User accounts with package-based quota inheritance. IP allowlists per user. Force DKIM / tracking / bounce domains per user. Full authentication audit log. Built for marketing teams and agency / reseller setups alike.
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Activity Logs
Activity Logs record every admin and user action on the installation — contact created, broadcast scheduled, sending node modified, segment edited, suppression added, role changed. Searchable, exportable, retention-configurable. The platform-wide audit trail beyond the Authentication-Logs sign-in record.
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Reliability
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Application Controls
InboxTrace Campaigns is built for operators who want control — not a black-box SaaS. Application Settings expose every behavior across General, Mail, Domains, Contacts, Campaigns, Notifications, and Performance tabs. Cron Settings let you tune each scheduled job's frequency. Global Headers inject custom email headers into every outgoing message. The reason senders pick self-hosted in the first place.
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Backups & Restoration
InboxTrace Campaigns ships with first-class backup and restore — on-demand restoration points before risky operations, automated backups on a schedule, one-click rollback to any saved point. Self-hosted gets it because it's self-hosted; InboxTrace Machine gets it because the managed VPS layer exposes it. SaaS competitors don't expose this surface to customers at all.
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