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InboxTrace

SendGrid alternative

Already love your transactional volume? Add marketing to the same Bridges.

We've helped hundreds of senders move from SendGrid to InboxTrace. Below: why most customers leave, what InboxTrace does differently, and how migration actually works.

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Why customers leave SendGrid

The pain points we hear most often.

Marketing is bolted on, not built in

SendGrid's marketing tool feels like an afterthought. InboxTrace ONE was built marketing-first AND transactional-first from the start.

Reporting is shallow for the price

Per-ISP analytics, geographic breakdown, transactional-specific tracking — these are gated or missing on SendGrid. InboxTrace ONE includes them.

Limited automation

Marketing campaigns on SendGrid are basic — no real automation. InboxTrace Campaigns (with Automations addon) is a full workflow canvas.

Pricing lock-in

SendGrid's volume tiers force you into specific plans. InboxTrace ONE has separate Newsletter and Transactional tracks, scale them independently.

Why InboxTrace

What InboxTrace does differently.

Same API, plus marketing

InboxTrace ONE has a clean transactional API (sub-100ms response). Plus newsletter/promotional campaigns on the same Bridges and dedicated IPs.

Bridges + Pools + dedicated IPs

Buy dedicated IPs, group them into Pools, route specific traffic through Bridges. The infrastructure SendGrid hides behind 'Premier' contracts.

Reporting that goes deeper

Real-time delivery, per-ISP analytics, transactional-specific tracking, engagement scoring — at every plan tier.

AI built in

Three InboxTrace AI tiers for content generation. Useful for marketing emails — and for refining your transactional templates too.

Best fit for migration

InboxTrace ONE

InboxTrace ONE replaces SendGrid for transactional and adds marketing on the same Bridges. One bill instead of two.

See InboxTrace ONE

How migration works

Most migrations finish in under a week.

Our team handles the heavy lifting at no extra cost on paid plans — from data import to IP warm-up to DNS cutover.

  1. 01

    Export your data

    We'll send you a checklist of what to export from your current ESP — contacts, lists, segments, templates, sender domains. Most exports are 1-2 clicks.

  2. 02

    Import into InboxTrace

    Use our direct importer (or CSV) to bring lists, custom fields, suppression, and templates over. Our team double-checks the import for completeness.

  3. 03

    IP warm-up plan

    If you're on dedicated IPs, we design a warm-up schedule based on your historical volume. This protects your existing sender reputation through the cutover.

  4. 04

    DNS + cutover

    Point your sending domain's DKIM/SPF/CNAME records at InboxTrace. With Auto DNS addon, this is one click. Then send a small test campaign before cutting full traffic.

Ready to leave SendGrid behind?

Talk to our migration team. We'll scope your data, design an IP warm-up plan, and have you sending from InboxTrace in under a week.

Talk to migration team Get started